Why You Should Begin Building an Email List in Your Business.

Why You Should Begin Building an Email List in Your Business.

Marketing is Mandatory Podcast Ep.05

Why You Should Begin Building an Email List in Your Business Today.

FACT: Email marketing generates $47.50 in revenue for every dollar that is spent, according to the National Client Email report of 2015.

If you are starting or currently running an online business you must continually be email list-building.  Your email list is one of the primary drivers of revenue. Email is the surefire way to create intimacy and build relationships with your potential customers. Email is the most efficient way to build trust.

In fact, I would say email builds a deeper level of trust, because you can personalize it. 

Each Day It’s Get’s More Difficult to Cut Through the Noise of Social Media to Reach Your Target Customer.

The fast moving, every changing, cluttered with ads, social media feeds on Instagram and Facebook are not the place to build relationships. Social Media is where you build awareness. For the average business owner, it’s too expensive to produce high quality videos daily. So the high levels of engagement that we used to get with simple image posts, today is only achieved with paid ads. So Idea of continuous posting is really a shotgun approach to marketing and acquiring customers. “Shotgun,” meaning “Spray and Pray.”  With this approach you hope you message lands in the feed of your potential customer. 


Send Me the Free Guide

 

 

You Can Build Trust, Nurture Customers, and Build Your Brand When You Have An Ever-growing Email List.

When you send an email, it’s personal, this is because your recipient requested or opted-in to receive emails from you.  Your email messages are opportunities to have conversations with your prospect. When you deliver value to your reader over email,  they will begin to anticipate your next email, expecting to receive with every email you send them. As you become valuable to your reader, your reader will want to reciprocate. 

You goal is to give your reader the opportunity to reciprocate the value you give, by purchasing your products. The goal is to create this simple idea in your readers minds..

 

“If your free stuff is valuable, then your premium stuff must be amazing!”

Subscribe to Marketing is Mandatory on iTunes,
Stitcher and/or Spotify.

Please support the podcast by giving an honest rating/review for the show on iTunes

How to Start and Brand Your Podcast [Podcast Ep. 03]

How to Start and Brand Your Podcast [Podcast Ep. 03]

Marketing is Mandatory Podcast Ep: 03:

How to Start and Brand Your Podcast.

It’s the third installment of the Marketing is Mandatory podcast I’m speaking about starting your first podcast and branding it to stand out in your niche. I discuss the rise podcasts as a popular media for consumption for close to 50% of the united states. How podcasts are becoming popular in almost every industry. From entertainment, health, comedy, news, and politics. I also discuss how branding your podcast can help you stand out in the increasing crowded podcast space. I specifically discuss branding activities such as;

  • A Quality Listening Experience
  • Planned Sound Design
  • Creating Offline Connections
  • Adding Creative Segments to Your Podcast and, purposely engaging your listeners on social media

As a Bonus to this Episode, I’ve created a “20 Point Podcast Launch Checklist.” This checklist will give you this free pdf document that will make sure when you launch your first podcast, you’ve crossed all your ‘t’s” and dotted all of your “i’s” .   My goal is to help you have a successful launch, increase your audience, and broaden the awareness of your offer, product, or service.


Download the 20 Point Check-List  

Download the Free 20 Point Podcast Launch Checklist

  This 5 Day Challenge will give step-by-step instructions on how to start and launch your first podcast, and get your first subscribers. You can register for this free 5 Day challenge at http://www.5DayPodcastChallenge.com 

Before we start the show, I’ve got something to ask.

How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio?

Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed?

I would really like to know!

Take a screenshot of you tuning in to the Marketing is Mandatory  podcast, and include it on your Instagram Story while tagging me, @KenBriscoe

Or, simply click the box below and submit your question.

Subscribe to Marketing is Mandatory on iTunes,
Stitcher and/or Spotify.

Please support the podcast by giving an honest rating/review for the show on iTunes

Everyone is Not Your Customer [Podcast Ep. 02]

Everyone is Not Your Customer [Podcast Ep. 02]

Marketing is Mandatory Podcast Ep.02

Everybody is Not Your Customer

In this episode, I discuss how set up your business for success in digital marketing. Knowing your perfect customer is the most important information needed to be successful when you begin to market your business.

I discuss why you need to know this, and how it will dramatically increase your sales when you can speak to your ideal customer, where they are, about what they need, in the language they use.

Download the Worksheet

Finally,  I discuss the 5 reasons you should be using digital or online marketing in your business.

Those 5 reasons are;
• Traffic
• Targeting
• Cost
• Measurement
and Repeatability..  (if that’s really a word.. I think you know what I mean).

Take a listen, take notes, and share your thoughts!

 

Subscribe to Marketing is Mandatory on iTunes, Stitcher and/or  Spotify

Please support the podcast by giving an honest rating/review for the show on iTunes.

Podcast Ep. 01: Why Every Entrepreneur Needs to Listen to this Podcast – Ep. 01

Podcast Ep. 01: Why Every Entrepreneur Needs to Listen to this Podcast – Ep. 01

Marketing is Mandatory Podcast Ep.01

Why You Should Begin Building an Email List in Your Business Today

The first episode of Marketing is Mandatory ™.
A podcast dedicated to teaching entrepreneurs, marketing professionals, coaches, and consultants the step-by-step strategies for marketing their business online to acquire more customers and generate more income.

On episode one, we discuss one of the reasons why most small businesses fail. It’s the concept that many small businesses don’t connect paid marketing efforts to the acquisition of new customers. Moreover, many small businesses don’t consider paid marketing as one of the most important activities they should be performing in their business.

Marketing is Mandatory ™ podcast focuses on using internet marketing strategies to grow your business. In future episodes, we discuss and teach strategies for using Facebook, Instagram, and Email to acquire new customers. You can also expect to hear interviews with entrepreneurs, business owners, and marketing professionals to discuss what is working right now in their businesses.