5 Types of Content that Attracts the Perfect Customer [Podcast]

by Ken Briscoe | Feb 26, 2020

Marketing is Mandatory
Podcast Ep: 08:

The 5 types of content you must create to attract the perfect customer.

Understand the 5 types of content you should create to attract the perfect customer. Using this strategy you will begin to
Build your brand Create value for your audience Engage your audience Get more followers on your social media account.

The 5 types of content are:

Product Posts with Prices
Free Value Post or Lead Magnet
Inspiration or Motivation Post
Cross-Posting
Call to Action Post

If you want to get more specific and start to making sales with your content download my $1 EBook, How to create content and attract the perfect customer. Build your audience and make sales.

Click the link below to download your copy of the 21 page EBook.
http:///kennybriscoe.com/content

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Subscribe to Marketing is Mandatory on iTunes, Stitcher, Spotify, or you favorite podcast directory.

5 Proven Strategies You Can Use to Build Your Email List.

by Ken Briscoe | Jul 8, 2019

Marketing is Mandatory Podcast Ep: 06:

5 Things You Can Do to Build Your Email List That actually Work!

If you’ve started an online business, and you don’t continuously do things build your email list with new subscribers, you will see ever declining revenue in your business. And If every subscriber on your list is worth $48 per year to your business, then why would you ever stop building it.

In this episode, I’ll give you 5 things you can do to build your email list.

I can’t say it enough, your email list is critical to your business success. So you must give it the attention it deserves. I don’t mean constant attention and watching, I mean making actively building it a priority in your list of business activities.

One of the easiest ways to grow your business is to grow your list. So in this episode I’ll show you 3 things you can do to grow your email list. But before we talk about the techniques you must remember one thing.

Download the Freebie

Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. If it’s entertaining and valuable enough, they’ll always look forward to your emails.

5 Things You Can Do To Build Your Email List.

1. Create a Lead Generation Offer

Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. This is called a “gated offer.”

2. Promote an Online Contest

Use your social media accounts to host a free giveaway in exchange for contact information. Encourage entrants to click through to your website and sign up using their email address.
• Wishpond
• Thivehive
• Gleam.io

3. Create or Reference a Free Online Tool or Resource.

Free online tools make your users’ lives easier, and all they have to do is sign up with their email address. You can link to one but require an email address to send the subscriber the list.

• Mortgage Broker, could offer a Rent vs mortgage calculator

• A Consultant, who Provides College Scholarship Assistance to parents of High School Juniors and Seniors could offer a College loan calculator

• Travel Agent, could offer a Travel budget calculator – Travel agent

• Head-Hunter or Recruiter, could offer a Cost of living by state calculator

4. Promote an Offer Through Facebook that Requires an Email Address.

Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks.

5. Create ‘Bonus’ Content.

Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer “bonus” content with more advanced tips that they can access by submitting their email address via a landing page.
• ConvertKit
• MailChimp
• Active Campaign
• Constant Contact
• Aweber

Please support the podcast by giving an honest rating/review for the show on iTunes
Subscribe to Marketing is Mandatory on iTunes, Stitcher, Spotify, or you favorite podcast directory.

Creating a Side Hustle Using Digital Products

by Ken Briscoe | Jun 28, 2019

LOOKING FOR THE PERFECT SIDE HUSTLE: TRY DIGITAL PRODUCTS. Make the case for a side hustle using digital products . vMake the case for a side hustle using digital productsffMake the case for a side hustle using digital products Make the case for a side hustle using digital products Make the case for a side hustle using digital products

Traditional Side Hustle Benefits
1. More money made monthly
2. Don’t have to give up your main job
3. Little to no overhead or startup costs
4. Can be created with the resources you currently have at your disposal

Traditional side hustle cons
1. Trading rollers for hours
2. You have to goto another location to work
3. The wages of part time work are low
4. You can only make more money if you work more hours
5. When you stop work you’re money stops

Smashing Your Business Goals through One D.R.E.A.M [Podcast Ep. 04]

by Ken Briscoe | Dec 30, 2018

Marketing is Mandatory Podcast Ep.04

Smash Your Business Goals with the D.R.E.A.M. Formula.

In this episode of the Marketing is Mandatory podcast I discuss how I hit my business goals in 2018 using the D.R.E.A.M. formula.

Winding down for this last year, I can remember around this time last year, when I was able to set most of my goals for my business for 2018. Surprisingly I was able to reach most of them. I did it through using a formula I created.

I know there are a lot of tips and techniques out there that people use, so I’m going to share the one with you that works for me. I call it “The Dream Formula.” It is something that I created after going through a series of mishaps in failed attempts. Once I started implementing some very specific steps and started taking on a particular mindset it became easier for me to hit each one of my goals. So in this episode, I’m going to share with you what I called the ‘Dream Formula: How to achieve your business goals in one year!

The Dream Formula:
How to achieve your business goals in one year.

Each letter stands for something. Each letter stands for a particular action on mindset. It’s not each one of them individually that get you over the hump. It’s the combination of all the steps that get you to success that you’re looking for. If you really want to reach her goals, I suggest that you use this formula. It’s a mixture of things you may have heard before, and some you might not have her before. But ultimately by combining all of these particular actions you absolutely should reach your business goals.

Achieving the goals is just one benefit to using this formula. It’s all the other benefits that come along with using a formula that make it amazing. Using this formula I achieved a new clarity and understanding about my product offerings. It became very obvious what my exact niche was and the benefits that I offered to my particular customers. With that clear information, I was able to expand on those benefits and get specific on the things that my business offers while at the same time it allowed me to adjust my price point and become more valuable to the customers that I serve.

The Dream Formula also puts measures in place that are going to ‘protect yourself from yourself.’ Meaning, that we all have shortcomings of any kind, or self-sabotaging mindsets and actions that we try to avoid, this formula will protect you from self-sabotage by delivering achievement and success.

Attack and hit your goals this year!!!

Please support the podcast by giving an honest rating/review for the show on iTunes
Subscribe to Marketing is Mandatory on iTunes, Stitcher, Spotify, or you favorite podcast directory.

The Podcast

by Ken Briscoe | Dec 14, 2018

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Helping Business Owners Since 2001

Marketing is Mandatory ™ is a podcast dedicated to teaching entrepreneurs, marketing professionals, coaches, and consultants the step-by-step strategies for marketing their business online to acquire more customers and generate more income. This podcast is designed for entrepreneurs, current business owners, coaches, professional marketers and consultants alike.